I Lean In
to Build Your Business
Strategy meetings • Customer stories • Lead generation
For teams working on the improvement of our mental-health and environment.
Problems We Focus On
Founder Bandwidth
As a founder, you lack mental space to make strategic decisions
Brand Communication
Customers don’t see themselves as a part of your brand’s story
Processes and Reporting
There are no weekly, recurring plans to generate leads
Products and Services
Your company’s offers are not clear for the buyers
Outcomes We Aim For
Structure
• A recurring weekly slot for strategic discussions
• Action-plan to identify and document the next steps
Clarity
• Determine the value proposition: “why us”
• Ideal Customer Personas gradually identified and zeroed down
Tracking and Conversion
• Introducing a simple system with weekly key result areas
• Tracking leads, learnings, and next moves
Service and Product Offerings
• Clear offers that every customer understands
• Designing offer-packages based on customer demographics.
Why Hire Us
Organizational Strategy & New Growth Ideas
Roughly 30% of input
Narrative & Community‑Led Marketing
Roughly 30% of input
Bolstering Business Development
Roughly 25% of input
Partnership Initiation & Co‑Marketing
Roughly 15% of input
Fields I Work Across
Retreats & Experiential Programs
Positioning, Partnerships, Workshops, Booking, Conversions
Animal & Vegan Community
Fundraising and memberships. Offers and pricing. Partnerships, collaborations, and launch plans.
Psychology & Well-Being
Outreach, Intake, Referral
Sustainability & Climate Tech
Storytelling and Go-To-Market strategy
Fields I Work Across
Sustainability & Climate Tech
Circular products and climate tech; transforming complex ideas into simple stories and practical ways to scale.
Animal & Community Care
Sanctuaries and community projects; building fundraising journeys, memberships, and lasting partnerships.
Psychology & Well-Being
Therapy practices and mental health initiatives; building trust, credibility, and accessible outreach.
Food & Vegan Ventures
Cafés, pet food, and vegan-aligned businesses; clarifying offers, shaping partnerships, and opening growth paths.
About The Founder
Hey, I’m Shikhar. Thanks for stopping by.
I’ve always been curious about why some ideas spark movements while others fade away. Early in my career at Times of India, I worked on big brand campaigns but kept wondering, what makes things really make an impact?
That question followed me to Peepal Farm, where a goat named Betiji unexpectedly gave me an answer. Her story showed me that when people connect with something real, it can grow into much more than you imagined.
Now, I work with founders and teams across sustainability, animal care, food and mental health; listening closely, cutting the clutter, and helping build systems and stories that people trust.
I’m still exploring, still learning. If that sounds like the kind of partner you’d want on your side, I’d love to connect.
Talk To Us
Have any questions? I am always open to talk about your business, new projects, creative opportunities and how we can help you.